Integrated Marketing & Creative Partnership

One connected strategy

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JJ's Legacy is not simply hiring someone to post on social media. This partnership provides coordinated, year-round marketing and donor communications across social media, email, text, web, Greater Giving, fundraising campaigns, and signature events.

Social media, email, text messaging, the website, Greater Giving, and signature fundraising events are handled as one program rather than separate activities — planned together, branded together, and pointed at the same fundraising goals.

Your partnership at a glance

How we'll work together

A simple, repeatable rhythm that turns everyday organizational activity into fundraising momentum.

How we'll work together(continued)

1. 1

   Gather

   Weekly on-site visits provide current stories, photographs, event information, and staff updates.

2. 2

   Plan

   Content and campaigns are organized through a coordinated communications calendar.

3. 3

   Create

   Social media, email, text, blog, website, Greater Giving, and event materials are produced with consistent messaging and branding.

4. 4

   Publish & promote

   Approved communications are distributed across the appropriate channels.

5. 5

   Review & improve

   Performance is reviewed monthly, with a more comprehensive strategy session each quarter.

JJ's Legacy will provide timely access to accounts, approved photographs, accurate event information, sponsor lists, program details, and necessary staff approvals. Delays in receiving required information may affect publishing and event-production timelines.

Weekly on-site time — Wednesdays

Alycia is on-site two to three hours every Wednesday to gather what the month's communications are built from.

Marketing stays timely and accurate because it comes straight from the organization's day-to-day work.

Social media strategy, creation, and publishing

We will plan, create, publish, and strategically adapt up to 36 social media content placements per month. Content will be distributed across JJ's Legacy's priority platforms based on the format, message, campaign, and audience. Not every piece of content will be published identically on every platform.

Social media strategy, creation, and publishing(continued)

Platforms include Instagram, Facebook, LinkedIn, TikTok, and Pinterest. A monthly editorial calendar keeps storytelling, education, event promotion, sponsor recognition, and fundraising in balance.

Copywriting that drives action

Every placement includes professionally written copy in the compassionate, credible voice of JJ's Legacy — mission storytelling, educational microblogs, donor spotlights, impact statistics, and clear direction to donate, register, volunteer, or sponsor.

Stories and Instagram highlights

At least two Instagram and Facebook Story sequences are published each week — countdowns, polls, behind-the-scenes video, donation and registration links, sponsor recognition, and fundraising progress.

Custom Highlight covers organize those stories into categories such as Our Mission, Get Involved, Donate, Events, Gala, Grillin' & Brewin', Impact, Volunteers, and Sponsors, so new visitors immediately find a way to give or participate.

Community management

Comments, direct messages, and mentions are monitored regularly and answered promptly, with donors, sponsors, and volunteers acknowledged and community or media opportunities flagged.

Sensitive, confidential, medical, financial, or organization-specific inquiries are routed to the appropriate JJ's Legacy staff member.

Quarterly email newsletter

One professionally written and designed newsletter each quarter: program updates, upcoming events, impact stories, donor and sponsor recognition, and clear ways to give. Performance is reviewed using open rates, clicks, registrations, and donation activity.

Year-end giving campaign

A coordinated campaign keeps JJ's Legacy visible through the most important giving season of the year, with each message building toward one clear donation opportunity.

Text message marketing

Concise, action-oriented texts are written and scheduled as needed, generally up to one planned campaign per month — registration deadlines, bidding reminders, Giving Tuesday, year-end giving, event-day instructions, and thank-yous. Additional messages may be prepared in advance for both signature events.

Messages are sent only to contacts who have provided appropriate consent, within the capabilities of JJ's Legacy's selected messaging platform.

Monthly website updates

Routine content updates keep the site accurate and aligned with active campaigns, and make donation and volunteer opportunities easy to find.

Major redesigns, custom development, advanced integrations, and extensive new page builds are not included and may be quoted separately.

One original blog post each month

Written, formatted, and published with search visibility and supporter engagement in mind — impact stories, donor and volunteer spotlights, event previews and recaps, educational resources, awareness-month content, sponsor spotlights, and year-end giving stories.

Each post is repurposed across social media, newsletters, and email campaigns so one story works everywhere.

Support within your existing account

Complete auction builds, extensive data entry, donor database cleanup, payment reconciliation, event-night technical administration, and complex Greater Giving projects are outside the routine monthly scope and may be quoted separately.

Coordinated promotional support

Event promotion is built into the monthly content calendar, alongside year-round mission storytelling.

Signature event digital invitation design

Professionally designed digital invitations are created for both signature events.

Printing, mailing, guest-list management, additional concepts, extensive copy changes, and extra formats may be quoted separately.

Two annual event presentation packages

One professionally designed PowerPoint presentation is created for each signature event.

Final sponsor lists, program details, photos, and messaging are due by the set deadline. Advanced animation, video, late changes, extra versions, and on-site operation may be billed separately.

Reviewed monthly, planned quarterly

Also included year-round: an annual communications calendar, monthly content planning, brand and message oversight, basic design and proofreading, and light consultation with staff.

One partner instead of multiple vendors

JJ's Legacy receives coordinated support across all of these functions without managing multiple freelancers, agencies, or vendors.

What JJ's Legacy is really investing in

Additional approved services

Work outside the monthly package is billed at $135 per hour or quoted as a separate project. No additional work will be completed or billed without prior approval.

Additional approved services(continued)